Mayim Bialik’s Neuriva Commercials Make Questionable Claims

Mayim Bialik is a neuroscientist. In her TV commercials for Neuriva Plus she asserts that it is backed by strong science. I don’t think so.

I wrote about the brain supplement Neuriva over a year ago. I thought their claim to have proof from clinical studies was misleading. I won’t repeat here what I said there about the evidence: I urge you to click on the link and read what I wrote.

An article in Psychology Today reviewed the evidence and called it “Neuriva nonsense” and “just another snake oil.”

Now they are selling Neuriva Plus, which combines the ingredients in the original Neuriva with vitamins B6, B12, and folate. Do they have any evidence that adding these vitamins enhances the effectiveness of Neuriva? Of course not! Neither Neuriva nor Neuriva Plus has been clinically tested. They are relying on studies of individual ingredients, and those studies are questionable. The results have been mixed, and one study was in aged mice!

Now Mayim Bialik has embarked on a campaign as Neuriva’s science ambassador. You may have seen her commercials on TV where she says she “loves the science of Neuriva” and claims it supports six key indicators of brain health. You may remember her as Amy Farrah Fowler, Sheldon’s girlfriend in The Big BangTV series.

Elsewhere she has said:

Neuriva Plus is backed by strong science — yes, I checked it myself — and it combines two clinically tested ingredients that help support six key indicators of brain health.

She holds a PhD in neuroscience, but I couldn’t find whether she ever actually worked as a neuroscientist. It’s obvious that her understanding of “strong science” doesn’t mean what she thinks it means. I doubt if she reads Science-Based Medicine or understands the principles we go by.

Conclusion: Bialik is a good actress

Does Neuriva Plus support brain health? Maybe. We have no way of knowing for sure until the product itself is clinically tested.

Dr. Hall is a contributing editor to both Skeptic magazine and the Skeptical Inquirer. She is a weekly contributor to the Science-Based Medicine Blog and is one of its editors. She has also contributed to Quackwatch and to a number of other respected journals and publications. She is the author of Women Aren’t Supposed to Fly: The Memoirs of a Female Flight Surgeon and co-author of the textbook, Consumer Health: A Guide to Intelligent Decisions.

Scroll to top