Neuriva: Clinically Proven?

Neuriva claims to have proof from clinical studies. That’s misleading. Will your brain work better if you take Neuriva? Probably not.My TV is threatening to collapse under the onslaught of commercials for Neuriva. They say it has been clinically proven to improve five measures of brain performance: accuracy, performance, concentration, memory, and learning. I found

BrainPlus IQ: Lying with Advertising

I got an email urging me to check out a wonderful new product that boosts brain performance: it “doubles IQ, skyrockets energy levels, and connects areas of the brain not previously connected.” It is BrainPlus IQ, a dietary supplement that falls into the category of nootropics, substances that enhance cognition and memory. After looking into

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