Neuriva: Clinically Proven?

Neuriva claims to have proof from clinical studies. That’s misleading. Will your brain work better if you take Neuriva? Probably not.My TV is threatening to collapse under the onslaught of commercials for Neuriva. They say it has been clinically proven to improve five measures of brain performance: accuracy, performance, concentration, memory, and learning. I found

Beware the PIED Piper

It sounds like the script of a science fiction/fantasy movie: the class dunce takes a pill and suddenly becomes smarter than everyone in the class including the teacher; an elderly Alzheimer’s patient takes a pill and his memory is instantly restored – Alzheimer’s dementia cured! Don’t you wish? If only that sort of story could

Reader’s Digest Promotes Prevagen

Reader’s Digest is advertising a memory aid, Prevagen, that has been tested and shown not to work. Shame on them! I am a long-time subscriber to Reader’s Digest. I enjoy the jokes and some of the human interest stories, but I have become increasingly disturbed by some of the questionable health information they present. The most recent

BrainPlus IQ: Lying with Advertising

I got an email urging me to check out a wonderful new product that boosts brain performance: it “doubles IQ, skyrockets energy levels, and connects areas of the brain not previously connected.” It is BrainPlus IQ, a dietary supplement that falls into the category of nootropics, substances that enhance cognition and memory. After looking into

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