Tag: The magic Feather Effect

In her book The Magic Feather Effect, journalist Melanie Warner covers placebo research, shows that alternative medicine is placebo medicine, takes a “try it yourself” approach, and gives belief and anecdotes more credit than they deserve. In the movie Dumbo, a little elephant with large ears can fly by flapping them like… read more "The Magic Feather Effect: Placebos and the Power of Belief in Alternative Medicine"