The ad says “Put it on, Turn it on, feel better. Guaranteed.” “Enjoy more of what you love.” “Reduce Pain, Speed Recovery, Improve Performance.” “Intelligent Light Therapy: the future of pain relief.” “4 modes of relief: red light, infrared, magnetics, and micro-vibrations.” They say 97% of customers report positive results, and it’s guaranteed. Why DNA Vibe? Because it’s the only light therapy made in the USA, it offers free shipping and same day fulfillment, and it is the most advanced Intelligent Light Therapy. The rest of the advertising consists of testimonials, 543 of them, from elite professional athletes and satisfied customers. Many are beyond belief, such as the one that claimed the swelling from her horse’s leg injury was gone after just one 20-minute treatment.
One of their web pages alleges that they have a unique understanding of the science, and it claims that they have done proprietary research into the relationship between genomics and wave-particle physics! I don’t believe that; and even if it were true, it wouldn’t mean the device is effective. I looked in vain for any evidence that it had been scientifically tested or that it was effective for anything. One testimonial said his chiropractor of many years had recommended it, which didn’t impress me. I found no recommendations from MDs. I looked in vain for an explanation of why they mentioned DNA and Jazz. This doesn’t even qualify as clever marketing; it seems like they weren’t even trying.
As Christopher Hitchens said, “That which can be asserted without evidence, can be dismissed without evidence”.
So I dismissed it.
This article was originally published in the Science-Based Medicine Blog.